Online tools that build trust & Inspire action
Custom Websites & Local SEO
For small businesses, websites are more than just your digital address—they’re the face of your business, your handshake with new clients.Your website is a tool to help your business grow!
At Beacon Creative, we build websites that are:
- On-brand to showcase your unique identity.
- Connection-driven to foster trust and engagement with your audience.
- Optimized for search engines so you’re easy to find.
- Designed to generate leads and make your business shine.
Whether you need a site that supports marketing, streamlines communication, or helps close more sales, we’ll create something that works for you—and with you.
GET FOUND ONLINE BY PEOPLE SEARCHING LOCALLY
Local SEO
At Beacon Creative Lab, we provide only Trust Based Ranking SEO solutions that help clients improve their online visibility and position them for more quality leads (read more about trust-based ranking in the FAQs below).
- Analysis: Our approach starts with an in-depth analysis of competition, the services that deliver you the highest volume & profit, and keyword research.
- On-Page Search Readiness: We identify and fix any potential structural, copy, or image issues that could cause search engines to avoid sending visitors to you.
- Trusted Directories & Listings: Properly managed directory listings, citations, and press releases provide an initial boost for your visibility and begin to build trust.
- Healthy, Natural Link Building: We use sites appropriate for your content, connected gradually, along with strategic social posts, to signal crawlers that yours is among the best options for search results.
And we NEVER require contracts; we let the results speak for themselves!
Websites & SEO that help you sell, without being salesy.
User-friendly and optimized for local search.
Here's a sampling of the sites we've been delighted to create...
Miller Lending
Briefcase Coach
Insurance with the Beaves
Clever Critter Pet Shop & Bakery
No Place Like Home Senior Services
Dare to Be Me Coaching
Claudia Rickard Hypnosis
Cathy Carr Realtor
White Mountain College for Pets
Website Design & Development FAQs
What platforms do you use?
As a website design and development agency, we've created many sites in WordPress, but as the versatility and stability of website building platforms has grown, we've gained expertise in top options including Squarespace, WIX and a lesser-known option (used for our own site here) called duda.co. We also know Shopify (when online sales is your mission).
How does the website creation process work?
A great website for small business starts with a smart strategy.
- Clarify & Define Goals: We'll talk about your needs, define goals and scope of your project -- how will your website serve your business (Marketing, sales support, offering courses)? What pages will be needed? How much editing and maintenance do you want to do yourself once the site launches? -- and then share a proposal and pricing. Once we're agreed, we start to bring your vision to life.
- Design & Develop: First comes a wireframe and/or mock-up of your home page, incorporating your brand look and feel. Next, we'll move on to interior pages. If special functionality is needed, or you want to integrate with other digital tools or sites, we'll do this too.
- Content Creation: The copy and images on your website ARE what creates your brand and connects with your prospects and audience. We're expert listeners, researchers, and writers, able to skillfully distill what you share, and craft messaging that’s the next best thing to speaking with you directly. We're happy to help coordinate photography and/or select stock images, too.
- Optimize: We ensure that your site is SEO-friendly, set up analytics to measure and monitor success. (And ask us about our complete local SEO service to help you get found naturally.)
- Support: From updates to maintenance, we’re here to help, long after launch.
What is Trust-Based SEO?
At Beacon Creative Lab, we provide Trust Based Ranking SEO solutions so clients can improve their online visibility. What does that mean?
Let’s start with a question: when you hop in your car to travel to a location that you’ve never visited before, what do you typically do? If you’re like most people you enter the destination address into your Navigation System of choice, press “Get Directions” and you are happily on your way. You trust it will take you to the address you've asked for.
Google and other search engines operate based on trust too. It's in their best interests to ensure a web page will be a great match for what a searcher is looking for!
Our team has its own version of G.P.S. which we call our Google Positioning System (G.P.S.) and its entire focus is establishing trust in Google’s eyes. Our SEO campaigns are designed from the ground up to create a massive degree of trust to your website, because if search engines don’t trust your site, then you will not rank for anything.