Meet Our Team

Founder • President • Owner

Wendy Harrington

Since 1986, when she joined her father’s direct marketing agency in NYC, marketing has been Wendy's area of focus, but not her core purpose.

She knew making people shine was her priority even while burning the midnight oil in big agencies like J.Walter Thompson and Draft Worldwide. After reaching Sr. VP status, enduring 9/11 in NYC,  and becoming a mom, she charted a new path.

Coaching, marketing and the journey to my purpose

She left the crazy "Mad Men" world, got certified as a life purpose coach and fitness trainer, and in 2007 moved the family to NC, where she finally merged coaching and marketing for small business success.

Today she is a Certified Insight Coaching Practitioner, is a proud member of the Holly Springs Rotary Club, striving to live up to their "Service Above Self" motto, and founded The Biz Journey, a free  mastermind meetup and resource for business owners.

Content Creator • Project Coordinator

Elise McCall

With over 25 years in the administrative world, Elise was excited to leave spreadsheets behind and make a shift towards a more creative career in content marketing.

Elise and her husband, Toby, are also the owners of CHOP Barbershop in Holly Springs. As a fellow business owner, Elise understands how important it is for businesses to gain exposure and be seen in a positive light as they grow. CHOP is a member of the Holly Springs Chamber of Commerce and Elise also volunteers with the Chamber as an Ambassador, ensuring other members are getting the most out of this amazing community!

Elise has a chihuahua mix with crazy hair named Fergus, and a very loud siamese mix cat named Bodhi. She loves to be outside and recently discovered rucking as a great form of exercise. Her favorite food is oatmeal chocolate chip cookies, she is always on the lookout for the next “unputdownable” book, and one day she would love to conquer folding a fitted sheet.