build trust and attract more clients

Content Marketing

You know that sharing valuable ideas and insights helps attract new clients and build rapport. (And if you don’t, skip down to the next section to learn why that is.)  But you and your team already have full-time jobs providing your service. We understand!


As content marketing pros we are experts at helping you:

  • plan your content strategy and calendar,
  • capture your unique ideas and expertise,
  • create the blogs, emails, social posts, reels, video scripts, e-books and more to share with your audience,
  • capture your brand voice & style,
  • and design a plan to maximize its impact for relevant sales goals.


Your ideas, your expertise, your style… with a fraction of the time and effort, (and with all the polish you’d give it if content creation were your primary business!).


Choose from one of our simple packages, below, or give us a call and we'll create one just for your needs.


The consistency and quality you want. The ease you need.

Put the Beacon on your business and watch it shine!

1. The Essentials Package

The monthly package for businesses beginning to build an active web presence.

  • ONE article: original, well-researched and unique-to-you (use for blog, LinkedIn, etc) of up to 800 words; includes 1 graphic.
  • ONE email: to one email list segment, including an excerpt of and link to the blog, plus any upcoming events and/or offers you might want to promote that month.


$350/month


Give your content ADDED visibility with our social outreach add-on:

  • THREE extra posts: we’ll provide graphics and text for 3 social posts that you can use to attract more attention to your blog in social media during the month. +$60/mo 


2. The Market Leader Package

The monthly package for those aspiring to hold a position as a market thought-leader.

  • TWO articles: original, well-researched and unique-to-you (use for blog, LinkedIn, etc) of up to 800 words; includes 1 graphic per article.
  • ONE email: to one email list segment, including an excerpt of and link to the blog, plus any upcoming events and/or offers you might want to promote that month.


$500/month


Give your content ADDED visibility with our social outreach add-ons:

  • TWO extra posts: we’ll provide graphics and text for 2 additional social posts that you can use to attract more attention to your blog in social media during the month. +$40/mo 


FAQs

What is content marketing? 

Content marketing is the practice of using information distributed online (primarily) to educate, inform and interest prospects. Its one of the most cost-effective solutions available for helping companies that offer services to demonstrate expertise, build trust and rapport, and stay top of mind with clients and with prospects as they get closer to making buying decisions.


Done well, it helps you stay top of mind with your prospective and existing clients. These tools continue to work 24/7, month after month (talk about great ROI!!). And we can help you do so without the heavy time-burden of creating and delivering it all yourself.


Why is content marketing so effective for ENGAGING prospects?

Apart from generating awareness, relevant content written for your business is effective because it informs AND sets you apart. Everyone would rather have a feel for their prospective resource or team before they make a buying decision! We work with our clients to understand their mission, their style and “voice,” their expertise, and communicate it well so you can:

  • Be magnetic: help the customers who need you—and who would love and trust you—more easily find you among the many providers in your area.
  • Improve your ROI: get more from your marketing investment; leverage technology to attract clients, gradually reducing paid outlets.
  • Be found: help your website stay vibrant and fresh to search engines through regular updates.
  • Avoid the deals-and-discounts trap: be distinctive, attractive and avoid positioning yourself as a commodity in your local market.

Why should I invest in articles/blogs AND email?

Articles or blogs ensure that relevant, unique, content is consistently available to people, demonstrating your expertise and style. They help intrigue, educate, and entertain. By connecting with those likely to be a good match for the services you offer, you start to help reduce the stress they may feel in choosing and visiting a new service provider.

Emails are a more personal way of communicating; your followers give you permission to write to them, and to share information and resources that can benefit them.  Imagine that!  An invitation to connect with prospects and clients: pure gold!


Together they're part of a proven-effective approach to marketing:


Attract-Engage-Delight. 


Here’s how it works:

  • When you share content—e.g., articles, education, reminders, news, insights, videos, even ads—that address the types of questions and concerns your clients have, you ATTRACT their attention. They become aware of you and your expertise.
  • The personality, style, mission and expertise that comes through in what you share helps them feel like they know you, even before they walk into your door—they start to feel ENGAGED (click for more eays to build this into your business). You’re more likely to connect with clients who want the services you offer, the way you offer it.
  • As this becomes a conversation—they reach out to you in shared comments, emails, web clicks or phone calls—and you continue to respond, you get the opportunity to DELIGHT. Delighted clients are significantly more likely to return, and refer.


Why shouldn't I just use AI?

AI is a fabulous time-saver (we often use it ourselves at key intervals in the research and development process); our clients sometimes even send initial ideas they've gathered from their favorite AI tool. Here are the top 3 benefits our clients share with us:


  1. Integration: your content marketing is rarely your ONLY marketing or sales activity. We are experts at ensuring all the pieces are integrated so you and your brand is consistent, that all your efforts/offers/messages work together and build on one another for maximum impact. That includes all-in-one creation of text, graphics, design, video, working within multiple platforms, and more.
  2. Cross-Referencing Opportunities: We can spot new opportunities that percolate out of your social media activity, email and website traffic results, and testimonials/reviews.
  3. Keeping You Focused on Money-Producing Work: We help you stay in the business-leader seat, and out of the business do-er seat. Even with a well-trained AI tool, the multi-step process of creating the content and emails you need requires time and effort that is often best spent on delivering and improving your core money-making services; and for many of our clients, dealing with platforms and planning their marketing calendars is more of an energy drain.

Still have a question?

Give us a shout!