How an Ad Campaign Can Help Your Business

And help you reach your business goals

Arrow showing growth thanks to an ad campaign

Here’s how an ad campaign can help you reach your business goals. In this article we’ll shed light on one of the fundamental principles that pros use to help focus and measure their clients’ marketing efforts, and how it can help you, too.


A campaign is like a spotlight on your business, helping to highlight what makes your service special and why customers should choose you. By crafting a focused message and delivering it to the right audience at the right time, a campaign can boost awareness, attract new clients, and strengthen relationships with your current clients! 


Think of it as a way to connect with people who need your services, but who might not know you exist yet—or a way to remind those who already know you why they should keep coming back. 



With clear goals and a well-executed plan, a campaign can drive more inquiries, bookings, or sales, ultimately helping you grow your revenue and achieve your business goals.


You already market your business; an ad campaign can help you focus more

Your regular marketing efforts are more about keeping a steady presence; an advertising campaign is a concentrated burst of energy designed to give a bump in awareness and action, often focused on a particular aspect of your overall message. 

  • Your ongoing marketing might involve things like maintaining your website, posting on social media, and sending out newsletters—these activities keep your business visible and engaged with your audience over time.
  • An advertising campaign, on the other hand, is a targeted, time-bound effort with specific goals, such as launching a new service, promoting a special offer, or driving more bookings during a slow season. It’s designed to grab attention quickly and generate a strong response.


While your regular marketing builds and maintains relationships, an ad campaign can help you make a bigger impact in a short period, giving your business the extra push it needs to reach specific objectives.


How do you figure out the right messaging, channels, and timing for your campaign?

It’s a mix of understanding your audience, knowing your goals, and leveraging the unique strengths of your business. Here are 3 key questions you’ll want to address:


1. What’s the message you want people to remember?


Start by identifying what makes your service stand out. What are the key benefits your customers value most? 


Think of your message as the “why” behind your campaign—why should someone choose your service right now? What is it that they want to have be different in their life, home, work, relationship (whatever area you assist with). An ad campaign can help you bring that message to life.


Ideally you’ll help people see the truth of your message through a combination of images and words. You don’t have to be complicated or overly imaginative, but if you’re able to think of a clever or catchy idea, it may be more likely to stick in people’s minds. That’s why jingles often work, or playful taglines.


Here are a few famous examples:

  • The Chik-fil-A “Eat More Chikin” campaign, with its cows encouraging us to choose chicken sandwiches over beef. They also have a campaign sharing stories between customers and staff, highlighting the extraordinary service reputation they’re always striving for.
  • Dove’s has had several campaigns to support their natural beauty mission. Most recently, their Reverse Selfie campaign promotes girls’ beauty needing no filter – something that will appeal to both girls and their moms.


Brainstorming your campaign is where the fun begins! An ad campaign can help most when you clearly communicate your benefits, your style, and address one key pain point your target audience might have. Speak directly to their needs and show how your service is the solution!


2. Where will you publish your campaign?


Where, online or off, does your target audience spend their time? 

  • If they’re active on social media, that’s where you should be. 
  • If they prefer email, focus on an email campaign. 
  • If you’re hyper local, consider adding in sponsorships or direct mail.


Different channels have different strengths—social media is great for engagement and building awareness, while email can be more personal and direct, and sponsorships connect you to your community and mutual interests/values, and direct mail can give you an opportunity to convey more information one-on-one. 


Consider a mix of channels; that’s where an ad campaign can help extend your audience reach. Put your campaign where they’re most likely to see and respond to your message!


3. When’s the best time to run a campaign?


Timing can be crucial for a campaign’s success. Look at your business cycles—when are you typically busiest, and when could you use a boost? Align your campaign with these periods. 


Also, consider external factors like holidays, seasonal trends, or industry events that might influence your audience’s behavior. The goal is to launch your campaign when your audience is most likely to be receptive and when it will have the greatest impact.


These 3 basics will help you focus your efforts. You’ll want to track results, too, of course. 

The many ways of tracking campaign success is beyond the scope of today’s article, but at the very least you’ll want to measure your sales and audience sizes before and after your campaign. Including specific calls-to-action, sign-up forms and/or “buy” or “book” buttons and QR codes are among the many other layers you can implement to help track results and evaluate your campaign’s success.


By carefully aligning your What, Where, and When (messaging, channels, and timing), you can create an ad campaign that not only reaches your audience but resonates with them in a way that drives action. 


If you’d like to learn more about how an ad campaign can help you, or put our team’s imagination and strategy to work creating a campaign for your service business, book a call today!


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