10 Ideas for Your Email Newsletters

10 Ideas for Your Email Newsletters

Your small business’ email newsletters can help you reap greater long-term benefits. Check out these easy email marketing content ideas! As a small business owner, we often try on every marketing technique under the sun. Many small business owners, however,...
Stop Thinking About Marketing

Stop Thinking About Marketing

Really, stop thinking about how to market your business. Because I’ve seen this set people off on the wrong path. Knowing you need to market your business, you start thinking of how to push yourself out there… double down on your marketing spending… invest in more...
Value is in the eye of the beholder

Value is in the eye of the beholder

Are you leaving money on the table? Value is in the eye of the beholder. Avoid a common trap for service businesses by looking at ways you may be undervaluing what you deliver.  What would you do if you saw “salt” on the menu at your local restaurant? How about “ice?”...
What is a CRM–and why should I care?

What is a CRM–and why should I care?

When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”.   Even many established ones feel perfectly fine using some scary methods to track their customers and leads:  spreadsheets,...