Stop Thinking About Marketing

Stop Thinking About Marketing

Really, stop thinking about how to market your business. Because I’ve seen this set people off on the wrong path. Knowing you need to market your business, you start thinking of how to push yourself out there… double down on your marketing spending… invest in more...
Value is in the eye of the beholder

Value is in the eye of the beholder

Are you leaving money on the table? Value is in the eye of the beholder. Avoid a common trap for service businesses by looking at ways you may be undervaluing what you deliver.  What would you do if you saw “salt” on the menu at your local restaurant? How about “ice?”...
What is a CRM–and why should I care?

What is a CRM–and why should I care?

When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”.  Even many established ones feel perfectly fine using some scary methods to track their customers and leads:  spreadsheets,...
A Virtual Visit with Joe Matz

A Virtual Visit with Joe Matz

I attended Joe Matz’ 80-min mastermind on this topic of subscription models and how to grow your next small business revenue stream. Here’s a short intro to it; links to his site included below. Is there a hidden revenue stream flowing underneath your...
How tacos can help heat up your content creation

How tacos can help heat up your content creation

Content creation is part inspiration, part science, part research, That said, I admit it… sometimes I get ideas to help my clients from connections that don’t immediately make sense… today it’s from Taco Tuesday. Like lots of families, tacos are often on our menu as a...