Marketing Ease.

A Full Schedule.

Growing Income.

Discover the JOY of having a

MEGAWATT BRAND

Wendy Harrington of Beacon Creative Lab

What if…

  • Ideal prospects found your brand irresistible?
  • Your content hit home and inspired action…
  • Marketing your business felt easy.

What would life feel like? Who else would benefit?

Yes, it’s possible, and it’s my mission to help you, just as I have dozens of other service businesses.

For each one, the breakthrough began by realizing that “more of the same” won’t deliver a new level of result. Together we will release the full impact of your brand through a bold approach to positioning, branding and marketing — so YOU can realize your biggest vision.

Which starting point is right for you?

30-Day Impact Builder

NAIL YOUR MARKETING MESSAGE

A guided breakthrough for those who prefer to DIY their marketing:

  • In-Depth Brand Assessment
  • Audience Attraction Guidebook
  • Foolproof 1-2-3 Ad Structures
  • Masterful Key Words & Phrases
  • Max Impact Images & Elements
  • 2 Hours of Coaching Intensives

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90 Day Group Intensive

TAKE COMMAND OF YOUR BRAND

For owners ready to take command of their brand impact in one hands-on breakthrough-driving quarter.

  • Break out of the marketing, branding, operations & finance routines keeping you strapped; 
  • Break free of the limiting beliefs and blinders that are holding you back;
  • Break through to lead your business in a way that fuels your success.

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Targeted Solutions

Know just what you need? We’re here to deliver!  Hand-crafted marketing and branding solutions deliver results and streamline your routine.

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Branding That Engages Your Audience Brilliantly

Branding is a unique mix of reality and aspiration. It’s the positioning, the visuals, and the messaging that represent your firm. It also acts as a light to guide those who should be in your community, right to your virtual (or physical) door.

But all too often, a company’s branding lags behind its vision, under-representing, or even mis-representing, the full power of what they offer.

Brilliant branding — the type that makes your company shine brilliantly — pulls you and your team forward. It’s an outward expression of your inner reality AND what’s valued by your prospects.

 

9 signs that your branding may need to be fine-tuned

  • More than 6 in 10 customers buy only your least profitable services or products.
  • Your business often loses sales due to price.
  • Your Net Promoter Score is 8 or less.
  • More than 1 in 10 customers are … difficult.
  • More than 1/2 your customers wait for sales or discounts before they buy.
  • Your growth rate feels like molasses.
  • One or more competitors have appeared–and look/sound a lot like you.
  • Your website and ads lead with statements or stories about your business or prices.
  • Your business can and/or will help everyone.

Recent Work

Our clients are amazing! Each one is on a mission to serve their client communities while creating a thriving life for themselves and their staff and/or partners. We’re privileged to serve them.

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Value is in the eye of the beholder

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What is a CRM–and why should I care?

What is a CRM–and why should I care?

When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”.  Even many established ones feel perfectly fine using some scary methods to track their customers and leads:  spreadsheets,...