Effective copywriting for your mission to grow, sell or persuade
“Effective copywriting,” you think (or should!), “that’s what we need to persuade our target audience that ours is not just A solution, but THE solution that will change their situation for the better.”
But what if you have ten other projects stacked up on your desk? Or you’re too close to the subject to get the words right? Or what if words just aren’t your thing?
If you’re on a mission to grow your business or practice, your list or community, your sales or repeat sales, your referrals or donors, it’s critical not just for you, but for those you serve. Contact us TODAY for help writing to your mission.
Writing is crucial, yet the reality is, writing is not for everyone. In fact some people would rather… well… just imagine the way you’d least like to spend an afternoon!
Writers are a different breed. We view a new writing project the way climbers view Mt Everest–there to be mastered! We love to dive deep and fast into a subject, untangling its complexities and presenting readers with a compelling and convincing story.
Effective copywriting relies on clarity, creating empathy, and saying just enough on the reader’s journey to effectively bridge the distance between the sender and the reader.
It drives to a point (possibly more than once).
Copywriters serving the medical and technical fields require an additional set of skills: being able to understand and reframe, sum up or simplify complex information, distilling it into an organized flow that respects the knowledge level and needs of the audience.
If any of this describes the type of writing project on your agenda, it’s almost certainly one we’ll eagerly move off the top of our stack to sink our teeth into first!
When you need effective copywriting for your business, we’re here to help. Our writers provide expertise in communication, to better serve up your expertise.
Beacon Creative Lab Group particularly loves to help those helping the health of our communities—whether that’s physical, mental, emotional or financial health. We’re here for you, and we’re up to the challenge. Contact us today to get started.
Visit our gallery to view samples of past work in a cross-section of industries.
In addition to professional copywriting, we also provide three other important word-related services:
Editing: retaining your style, your voice and message, but streamlining for concise delivery and clarity and ensuring grammar, punctuation are in line with 21stC English in your industry or market.
Website optimization: ensure your website is optimized for search engines and humans alike.