Grow your business by growing your authority

Grow your business by growing your authority

Assure ROI, Execute, Plan

Want to create a money-and-client generating machine? Just being good isn’t always good enough. Whether you’re a start-up, or have been in business for years, growing your authority is critical. Incorporating it into your business and marketing strategies will...
Value is in the eye of the beholder

Value is in the eye of the beholder

Assure ROI, Execute

Are you leaving money on the table? Value is in the eye of the beholder. Avoid a common trap for service businesses by looking at ways you may be undervaluing what you deliver.  What would you do if you saw “salt” on the menu at your local restaurant? How about “ice?”...
What is a CRM–and why should I care?

What is a CRM–and why should I care?

Assure ROI, Execute, Plan

When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”.   Even many established ones feel perfectly fine using some scary methods to track their customers and leads:  spreadsheets,...
How tacos can help heat up your content creation

How tacos can help heat up your content creation

Assure ROI, Execute

Content creation is part inspiration, part science, part research, That said, I admit it… sometimes I get ideas to help my clients from connections that don’t immediately make sense… today it’s from Taco Tuesday. Like lots of families, tacos are often on our menu as a...