Value is in the eye of the beholder

Value is in the eye of the beholder

Are you leaving money on the table? Value is in the eye of the beholder. Avoid a common trap for service businesses by looking at ways you may be undervaluing what you deliver.  What would you do if you saw “salt” on the menu at your local restaurant? How about “ice?”...
What is a CRM–and why should I care?

What is a CRM–and why should I care?

When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”.  Even many established ones feel perfectly fine using some scary methods to track their customers and leads:  spreadsheets,...
How tacos can help heat up your content creation

How tacos can help heat up your content creation

Content creation is part inspiration, part science, part research, That said, I admit it… sometimes I get ideas to help my clients from connections that don’t immediately make sense… today it’s from Taco Tuesday. Like lots of families, tacos are often on our menu as a...
A Virtual Visit with Sylvia Inks

A Virtual Visit with Sylvia Inks

Would you like to earn more money in your business? Most of us would like to grow revenue. If that’s true for you, then the advice Sylvia shared one recent Friday morning in a high-spirited interactive session should be of value to many of you. No doubt you use...