Value is in the eye of the beholder
Are you leaving money on the table? Value is in the eye of the beholder. Avoid a common trap for service businesses by looking at ways you may be undervaluing what you deliver. What would you do if you saw “salt” on the menu at your local restaurant? How about “ice?”...
Understanding mindset: start attracting ideal clients (and your happiness)
Attracting ideal clients is every business owners’ goal; doing it right can make your life and business run more smoothly and happily too. Challenge/Fear. Goal/Dream. Gap/Pain. Have you ever thought about which scenario drew your best clients to you? Any of...
What is a CRM–and why should I care?
When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”. Even many established ones feel perfectly fine using some scary methods to track their customers and leads: spreadsheets,...