Hi! I’m Wendy Harrington, owner and founder of Beacon Creative Lab, LLC. Since 1986, when I joined my father’s direct marketing agency in NYC, marketing has been my primary means of helping companies (and the people who run them) achieve their goals.
My mission goes way back
Way back then, as a 20-something searching for my purpose, I realized that I am here to help people make a difference, and to make their way in the world more easily and joyfully.
I knew this was my priority even while my career progressed and I was burning the midnight oil in mega ad agencies like J.Walter Thompson and Draft Worldwide. So after the birth of my daughter, and 9/11, I sought new options for helping people.
Coaching, marketing and the journey to my purpose
I left the crazy Mad.-Ave world, and got trained and certified as a coach, helping people in both business and life goals; I added a fitness trainer certification, and eventually we moved to NC in 2007.
That’s where and when I discovered that small mission-driven businesses were for me!
Owners combine passions with purpose
Servicee providers, and small business owners, bring so much heart and soul to their work, and their clients.
They also have similar marketing challenges to large corporations — but rarely have the funds to access real depth of expertise. It’s frustrating to hear the failure rates of startups, but not surprising…
And it motivates me to try to make a difference of my own.
Beacon Creative Lab is born
After 6 years working with other agencies serving small businesses, and 6 as a marketing director with all the burdens of that on my shoulders, I stepped out on my own fully.
With a focus on helping turn mission-oriented service people into Beacons, through a mix of customized creative marketing and branding solutions, the name was simple:
Beacon Creative Lab.
I and my partners and team mates understand the tug of war you face: when you’re flipping between marketing, sales and management hats, it’s both exciting and exhausting!
The downside is that you also face a flood of information and options, decisions and demands — often without the people or budgets to address them at the level you wish for.
This can feel like a tidal wave, wiping out both you and your resources as you try to juggle, gather and assess what will help you create connections and action in your ideal customers.
My mission, and passion, is to help valuable experts grow into their vision, and experience the joy and satisfaction of living their purpose-filled life.
I hope to hear about yours, and help you if we can!
The best way to see if we can help your business is to chat about what you’re looking to accomplish. Call us at 919.753.5111, or click now to schedule a conversation at your convenience!