Value is in the eye of the beholder

Value is in the eye of the beholder

Assure ROI, Execute

Are you leaving money on the table? Value is in the eye of the beholder. Avoid a common trap for service businesses by looking at ways you may be undervaluing what you deliver.  What would you do if you saw “salt” on the menu at your local restaurant? How about “ice?”...
What is a CRM–and why should I care?

What is a CRM–and why should I care?

Assure ROI, Execute, Plan

When I start looking at clients’ customer management actions, CRM is a big topic—and it’s not just new businesses asking me “what is a CRM?”.   Even many established ones feel perfectly fine using some scary methods to track their customers and leads:  spreadsheets,...